Signage

Here are some examples of London street signs. Pictured below is Abbey Road and Parliament Square. 

Throughout London these signs are everywhere… fences, brick walls, on the side of the random corner house. Everyone sees them and relies on them for navigation throughout the city. 

The design is quite simple, yet effective. The San Serif text in black is the actual street, next to it is the first three characters of a postal code in red, and below, again in red is the part of London. There is no intricate design of the United Kingdom or something really decorative, just straight to the point. The colored letters contrast with the white background to make the words stand out. 

The all uppercase lettering is an interesting choice because it takes longer for the reader to fully understand the text when compared to using lowercase lettering. Perhaps the designer chose this for a more cohesive look. On all the signs the text is aligned, the kerning is equal, and so is the leading.