Guinness Branding

This weekend I took a trip to Dublin, Ireland. When you think Ireland, some of these things come to mind: four leaf clovers, leprechauns, green fields, beer, and well, Guinness. A major tourist attraction is visiting the Guinness Storehouse. People from around the world flock to the Storehouse to learn and experience the making of a pint of the ruby red, dark brew. The seven floor, approximately two hour tour, takes you through the movement from raw materials at the ground floor, to enjoying a pint in the sky view bar with a 360 degree view of Dublin. 

A part of Guinness branding is the recognizable typeface. It is a unique Old Style- Modern hybrid. The serifs flair out, giving it an element of Old Style, but the thin to thick n's hint at Modern. Whatever the style, the name and typeface of Guinness is known around the world. It's seen everywhere, pub signs, t-shirts, and of course, on every specially crafted pint. The typeface and lettering is an established part if the branding of the company. People everywhere recognize the beer by its name, represented in the unique typeface. Additionally, the golden heart is a symbol that goes with the typeface. Whether you're in the USA, London, or Dublin, you can always spot a Guinness.