Neon?

In various parts of London its guaranteed that you will see neon signs. They are usually advertising restaurants, hotels, clubs, bars, mini cabs, and a host of other goods and services. Simply put, these signs get the readers attention because of the stark color contrast, and the fact that they are more lit then the surrounding area. Using them in the city is perfectly reasonable for business owners, but the neon sign pictured below come from the Victoria and Albert Museum.

I found it to be very interesting that the museum featured these neon signs. The first is located in the entrance atrium. Hanging before it is a large blown glass chandelier, and behind it, is this centuries old piece. That raises the question, why is a white neon sign among such historic pieces? I don't like the placement decision of this sign, and question its relevance. In my opinion it doesn't belong in the very well lit, and architectural entrance way. 

The second sign makes more sense because it is located in a darker area of the museum. The sign itself goes along with the shoes and design elements located in the exhibit. I like the use of 3 different letterings. It contrasts well with the wall and the alignment makes it visually appealing. However, the "Pain" is not high in readability. All in all, I think the V&A could have made better design decisions.